Privacy Policy

1. Introduction
At The Diamond Era, we sell jewellery online, and we care about your privacy. We take steps to protect your information and follow the rules about privacy. This Privacy Policy explains how we collect your information when you use our platform and how we use that information. Please keep in mind that we may update this policy occasionally to reflect changes in how we handle your personal data or if laws change. We recommend that you read the policy carefully and check it now and then to stay updated on any changes. By using our platform, you agree to let us collect, use, share, and store your information as explained in this policy.

2. Collection of Information
When you sign up or use our platform, we collect some information about you. This includes what you tell us directly and what we learn from your activity on our site. Personal details we may collect: • Your name • Email address • Phone number • ZIP or PIN code • Demographic info (like age, gender, birthday, anniversary, address) • Your opinions about our products and services Information collected while you use our platform: • Your device details • Your location and IP address • Web browser and network details • Pages you visit • Links you click • How often you visit certain pages • Items you view, add to cart, or save to your wishlist If you make a purchase: We collect payment details (like card or bank info), billing/shipping addresses, and other necessary contact info. We may also collect: • Info related to any contests or offers you join • Feedback or profile updates you share • Data from customer traffic and how the platform is used to help us improve our services

3. Use of Information
We use your personal information to offer our products and services and run our business. For example, we use your email to: • Improve your shopping experience • Send registration confirmations • Share special offers and product suggestions based on your activity and interests • Inform you about policy updates or terms of use • Send order updates, reminders, and event-related messages We also use your contact info to: • Fix any issues • Collect payments • See what products and services interest you • Share online and offline deals • Personalize your experience We look at general data like your age or how you use the site to help us improve. We may use your IP address to find technical problems and manage the platform better. All the data we collect is only used for the purposes mentioned in this privacy policy.

4. Cookies and Similar Technologies
We use cookies and similar tools to make our platform better and safer. They help us: • Personalize content • Show and measure ads • Understand how people use our platform • Improve your overall experience You can turn off or delete cookies in your browser settings. Just know that some features of the platform might not work properly if you do.

5. Sharing Your Personal Information
We may share your personal info with trusted third-party partners who help us run our platform. This includes services like: • Hosting the website • Sending emails • Marketing • Processing orders and payments • Customer support • Research and surveys These partners only get the info they need and must keep it safe. We might also share some details (like your name, email, device info, and location) with these partners to: • Personalize your experience • Understand user behaviour better We may also share your info if required by law or to protect our rights—for example, if there’s a court order. We never sell or share your personal data for advertising or marketing unless you give us clear permission.

6. Your Consent
By using our platform or sharing your information with us, you agree to how we collect, use, store, and share your data as explained in this Privacy Policy.

7. Links to Other Websites
Our platform may have links to other websites. Once you leave our site, we don’t control what happens on those websites. We’re not responsible for how they handle your information. So, before sharing any personal details, please check their privacy policy.

8. Your Rights
You have the right to: • View or update your personal information • Ask us to stop using your information or limit how we use it • Correct anything that’s wrong or missing Just email us at thediamonderaofficial@gmail.com or ratnaparakjewels@gmail.com. You can also withdraw your consent anytime by contacting us. But if you don’t share required information or take back your consent, we may not be able to give you access to the platform or certain services.

9. Data Retention
We keep your personal data for as long as needed to provide our services and meet the purposes mentioned in this Privacy Policy. Sometimes, we may keep it longer if required by law.

10. Security Precautions
We use security measures (as required by law) to protect your information from loss, misuse, or changes. When you log in or make a transaction, it's done through a secure server. However, no system is 100% secure, so we can't guarantee complete safety.

11. Choice / Opt-Out
You can choose to stop getting promotional or marketing messages from us any time after creating your account. You can also delete optional information you've shared. Just contact us using the details below, and we’ll help you with your request.

12. Profile Deactivation
You can choose to temporarily deactivate your account. While your profile is frozen, you won’t be able to use fast checkout, see past orders, Wishlist

13. Profile Deletion
You can ask to permanently delete you’re THE DIAMOND ERA account. Once deleted, you will lose access to: • Past orders and Try at Home bookings • Wishlist and saved addresses • Any unused benefits You also won’t be able to: • Use the same email to create a new account • Claim policies like Lifetime Exchange, Buyback, or product services If there are any open orders, payments, issues linked to your account, we may delay or deny the deletion request.